Search results for "Online and offline"
showing 10 items of 15 documents
“I be da reel gansta”—A Finnish footballer’s Twitter writing and metapragmatic evaluations of authenticity
2015
This article explores the ways in which ‘gangsta’ English features are deployed, evaluated and adopted in two types of social media, the web forum and Twitter, within the domains of hip hop culture and football (soccer) culture, from the dual perspective of authenticity and normativity. Empirically, we aim to break new ground by investigating the intricate interconnections between two social media formats and combining two highly popular but previously seldom connected cultural forms—football and hip hop. Our theoretical aim is to contribute to the current debate on authenticity, normativity, popular culture and social media, and the complex ways in which they are connected. We focus, first…
Determinants of website traffic: the case of European fashion apparel retailers
2014
The globalization process together with the extraordinary growth in the use of Internet offer firms new growth opportunities. Retail firms are using a multichannel approach, involving the Internet, in their internationalization strategies. Website traffic as measured by unique users and online awareness is among the measures for assessing the success of the online channel. There is little evidence, however, linking website traffic and the characteristics of the retail multichannel internationalization process. In order to fill this gap, this paper analyses the factors explaining the retailer's international website traffic. Website traffic data for a sample of European fashion apparel retai…
Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment
2017
Purpose The purpose of this paper is to understand loyalty in the multichannel retail context. The paper analyses the interplay between offline and online loyalty and the direct and indirect effects on loyalty of brand trust and brand attachment, in a cross-cultural study. Design/methodology/approach Online survey answered by 761 multichannel apparel shoppers in two countries (UK and Spain). Structural equation model multigroup analysis is performed to test the hypothesized relations and the role of culture as a moderating variable. Findings Online loyalty is largely driven by offline loyalty, which is also positively affected by brand trust and brand attachment. These relationships hold a…
Public sector reputation and netpromoter score
2021
AbstractReputation of public sector organizations is increasingly formed through Word of Mouth (WOM) as citizens and stakeholders share their experiences with others both online and offline. Understanding and measuring WOM is a challenge for many public sector organizations, who often resort to measurement tools designed for the private sector. This paper looks at a popular WOM measurement tool, namely the Net Promoter Score (NPS) in the context of public sector organizations. In this paper, we ask how well does the NPS describe public sector reputation, and look at what the different stakeholder groups categorized by NPS are like in the public sector. As an illustrative case, we report fin…
Tactical Web Use in Bumpy Times—A Comparison of Conservative Parties’ Digital Presence
2021
Modern-day party politics happen on two grounds: the offline sphere and the online sphere. It is the primary understanding of this chapter that both spheres complement each other. We therefore focus our contribution on governing parties and help to close this gap between online and offline communication and organisation by asking: How do conservative, governing parties deploy social media over a number of successful election campaigns? We explore whether there are tactical patterns or tendencies of media presence between different party channels during campaign and normal times with a longitudinal approach. Second, we introduce a multi-modal comparative research design and deliver theoretic…
Influence of Social Support Received in Online and Offline Contexts on Satisfaction With Social Support and Satisfaction With Life: A Longitudinal St…
2014
People around the globe now regularly interact with family and friends through social network sites (SNSs). In this article, we investigated the differences between social interactions in online and offline contexts as well as users' satisfaction with the social support received in these contexts. It was hypothesized that SNSs are better set up for the task of leveraging informational support but that they are inferior to offline contexts in terms of emotional or instrumental support. We further assumed that users might feel similarly satisfied with how support is rendered online and offline but that only social support transacted in offline contexts would contribute to overall life satisfa…
The BaBar detector: Upgrades, operation and performance
2013
The BABAR detector operated successfully at the PEP-Il asymmetric e(+) e(-) collider at the SLAC National Accelerator Laboratory from 1999 to 2008. This report covers upgrades, operation, and performance of the collider and the detector systems, as well as the trigger, online and offline computing, and aspects of event reconstruction since the beginning of data taking.
Analysis of B-2-C Social Media Communication in Germany
2018
In this research paper, social media marketing activities of social media accounts from German business are analyzed for the social networks Facebook, Twitter, Instagram, Xing and LinkedIn. As research objects were the context of the interaction, the used and targeted social network functionalities and the behavior of the companies selected. The selection of social media accounts for the research included companies which are currently member from the stock market indices DAX and MDAX, additional online and offline retail business, successful German sports clubs, celebrities and others businesses. Also and to be sure to evaluate high-class social media marketing, the German social media awar…
Processes discriminating adaptive and maladaptive Internet use among European adolescents highly engaged online.
2015
Today adolescents are highly engaged online. Contrary to common concern, not all highly engaged adolescents develop maladaptive patterns of internet use. The present qualitative study explored the experiences, patterns and impact of use of 124 adolescents (M(age) = 16.0) reporting signs of internet addictive behaviors. The focus was to discern adaptive and maladaptive use patterns, which promote or interfere with adolescents' development, respectively. Semi-structured individual interviews were conducted in seven European countries (Greece, Spain, Poland, Germany, Romania, Netherlands and Iceland) and qualitatively analyzed using grounded theory. Considerable variability emerged in the way …
When Methodology Interferes With Substance
2005
For campaigners, and also attendant researchers, the advent of the Internet has challenged established ways of doing their respective campaign business. Practitioners, used to running local and media campaigns, can nowadays also resort to elements of web campaigning, while electoral researchers, used to running election studies based on personal or telephone interviews, can now employ online surveys to do their business. However, e-campaigning and online polling suffer from severe deficiencies. Based on online and offline surveys conducted in the run-up to the 2002 German election, we show two things. First, online surveys yield biased results; second, e-campaigning reaches only a tiny fra…